
Where Every Climb Begins
Gear up for your next ascent.
We provide the highest quality equipment for every climber, from beginner to pro. Climb with confidence, knowing you have the right gear.
Rúnge Gear and Apparel
Inspired by Norse mythology
Founded by professional climber Magnus Midtbø, Rúngne is operated by a passionate team near Oslo, Norway.
We have applied for partnership, and this is to showcase their merch to the team!
Time to get a grip?
In a world of limits, Magdust is for those who push boundaries. Even in the hottest, most humid conditions, Magdust keeps you in control.
This chalk isn’t just a tool; it’s your secret weapon. Use it wisely.
Untamed Spirit
The tagline captures the essence of Rúngne, inspired by the Norse giant Rúngne’s defiance and strength. It reflects the climbing culture’s values of freedom and simplicity, while bridging the gap between climbing’s rebellious roots and its modern popularity.
Browse the Average Joe’s Shop
Featured products
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Magdust Chalk
R449.00 -
Magdust Superdry
R479.00 -
Magjuice
R399.00 -
Protea supporter tee
R270.00 -
RVC Lemon
R2,999.00
RVC Holds
Born out of Necessity
What began as an effort to enable South African athletes to practice on internationally styled holds has transformed into something truly remarkable.
Built by hand
Each hold is handcrafted with great attention to detail; our moulds ensure the exact replication of every design, capturing all the intricate RVC features for a uniform shape.
Feel it
Each climbing hold is treated with a specially applied grit to enhance the overall grip experience.
RVC
Proudly
South African
Born from a deep love for the South African sense of adventure, we’re a family-run business dedicated to crafting the highest quality climbing gear and apparel.
Every item that we make is designed and tested in our rugged, beautiful landscape, so you can trust it to perform when you need it most.
We’re proud to be South African, and committed to building a community that shares our passion for adventure, safety, and the spirit of Ubuntu.









